Short answer: With a white label spam filter the provider runs the filtering infrastructure and you sell the service under your own brand. The customer signs with, pays and gets support from you; the provider scans the mail in the background. You offer strong email protection without building your own antispam platform.
What does white label mean?
"White label" means a product sold by one company under another company's brand, without the maker's name. In email security, a hosting provider or IT service offers a spam filter it doesn't operate as its own service.
For the customer, you are the point of contact: they get the quote, invoice and support from you. The provider runs the gateway, antivirus and blocklist updates and server maintenance.
Benefits of selling antispam under your own brand
- You keep the customer: nobody is sent to another brand, so future upsells stay with you.
- You set the price: build your own packages and margin on top of the provider's fee.
- Fast start: start selling the same day, without server, licence or maintenance costs.
- One panel: manage quarantine and statistics for all customers in one place.
How to choose a provider
| Criterion | Why it matters |
|---|---|
| Pricing model | Per mailbox or per domain? Per-domain pricing keeps costs predictable for customers with many mailboxes. |
| API | Essential for connecting provisioning, cancellation and quarantine to your own panel. |
| Customer-facing emails | Do your customers receive emails branded by the provider? |
| Data location | Where mail is processed matters for your customers' data protection obligations (e.g. GDPR). |
| Support | Can you reach a real person quickly when something goes wrong? |
| Exit | If a customer leaves, is reverting the MX record enough, or is there other lock-in? |
How white label works with Spambil
- Your customers receive no Spambil-branded emails; you sell and invoice the service as your own.
- Pricing is per domain, per year with unlimited mailboxes, and gets cheaper as you add domains.
- Reseller panel, REST API, CSV bulk import, team access and 30-day statistics.
- Mail is processed on our gateway servers in Istanbul, Türkiye; see security and infrastructure and our DPA.
Technical note: your customers' MX records point to the Spambil gateway hostnames, which is the only trace someone looking at DNS could see.
Run a hosting company, MSP or IT service? Apply for the Spambil reseller program; applications are usually reviewed within 1–2 business days.
Frequently asked questions
Is white label the same as reselling?
They're close. Reselling means selling the service on; white label means doing it under your own brand without the provider's name. The Spambil reseller program does both.
Does my customer's server need changes?
No. Only the MX records change; the customer's mail server, addresses and mail clients stay the same.
What if a customer wants to leave?
Point the MX records back to their old values and cancel the domain in your reseller panel.